The 6 Factors That Influence the Sale of a House

Written By Ernie Raulli

1. Location

2. Competition

3. Financing

4. Buyers Likes and Dislikes

5. Marketing, Negotiating and Navigating the Transaction to the Closing Table

6. Price

Out of these six factors, you and I only have control of the last two. I can take care of #5 - but you, as the seller, control the price. By pricing competitively, I'll be able to negotiate up, rather than having to negotiate down. This will also affect the eventual second negotiation after the home inspection

Ernie Raulli

I’m Ernie Raulli, owner of Realistic Realty and Chicago’s first (I haven’t heard of another) Hybrid Agent, a Realtor who’s also a licensed Home Inspector.

For 20 years, I’ve helped buyers and sellers across Jefferson Park, Norwood Park, Portage Park, Edison Park, Harwood Heights, Norridge and all of Northwest Chicagoland make smarter real estate decisions by seeing what others miss.

My mission is simple

To help you move confidently without surprises, regret, or wasted money.

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